The Dell's Theory of Conflict Prevention Essay Example | Topics and Well Written Essays - 1250 words

The Dell's Theory of Conflict Prevention - Essay Example There is likewise the need to integrating the use of communication in global supply chains to determine its impact in the prevention of war through citing Kwame Anthony Appiah’s â€Å"Making Conversation†. In addition, one aims to determine how world supply chain gets people of the world engaged with each other into an activity with the projected positive outcome on a global realm, again with reference to Appiah’s â€Å"Making Conversation† and his concept of â€Å"cosmopolitanism†. Finally, one would delve into an evaluation of religions aspects through identifying how two countries, like India and the USA for instance, with different religions, but involved into the same business, can contribute to the world’s stability. In this regard, one would ultimately aim to prove that Friedman’s Dell Theory is a valid theoretical contention that confirms that countries which are participants of a global supply chain would be hesitant to go int o war for economic gains. One strongly agrees with Friedman’s Dell Theory that â€Å"no two countries that are part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain† (Friedman 125). The discussion of the global supply chain illumined one’s understanding that global organizations, such as McDonald’s or Dell, form stronger alliances through a structured communication process that effectively delivers the customers’ demands. This communication process was already identified by Appiah when he cited Voltaire and averred that there is this expressed understanding â€Å"of the obligation to understand those with whom we share the planet, linking that need explicitly with our global economic interdependence" (Appiah 59). Through the global supply chain that contains clear and explicit communication process and patterns from the sources of materials an d supplies up to the point where products are delivered to the doorsteps of consumers, more countries benefit economically and therefore, these countries would do everything within their powers to disrupt the continuous global supply chain flow. As evidenced by the concept of cosmopolitanism, explicitly that which was disclosed as â€Å""Cosmopolitans . . . regard all the peoples of the earth as so many branches of a single family, and the universe as a state, of which they, with innumerable other rational beings, are citizens, promoting together under the general laws of nature the perfection of the whole, while each in his own fashion is busy about his own well-being† (Appiah 59) prove that the global supply chain validly and credibly acknowledges the universality of a global organization’s mission and goals. The more people are aware that being part of the global supply chain is beneficial for the local economy and as part of a global process, the more that economic gains are highlighted to outweigh geopolitical pursuits. One supports the statement that the global supply chain is an instrumental technique for global diplomacy â€Å"to the extent that countries tied their economies and futures to global integration and trade, (and thereby) it would act as a restraint on going to war with neighbors† (Friedman 125).

Aida Model Essay Example for Free

Aida Model Essay Every day were bombarded with headlines like these that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed. And its not just advertising messages that have to work hard; every report you write, presentation you deliver, or email you send is competing for your audiences attention. As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action. And this idea remains true simply because human nature doesnt really change. Sure, we become increasingly discerning, but to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report. A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act! How to Use the Tool: Use the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows: 1. Attention/Attract In our media-filled world, you need to be quick and direct to grab peoples attention. Use powerful words, or a picture that will catch the readers eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, How effective is YOUR feedback? is more likely to grab attention than the purely factual one of, This weeks seminar on feedback. 2. Interest This is one of the most challenging stages: Youve got the attention of a chunk of your target audience, but can you engage with them enough so that theyll want to spend their precious time understanding your message in more detail? Gaining the readers interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out. For more information on understanding your target audiences interests and expectations, and the context of your message, read our article on the Rhetorical Triangle. 3. Desire The Interest and Desire parts of AIDA go hand-in-hand: As youre building the readers interest, you also need to help them understand how what youre offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. So, rather than simply saying Our lunchtime seminar will teach you feedback skills, explain to the audience whats in it for them: Get what you need from other people, and save time and frustration, by learning how to give them good feedback. Feature and Benefits (FAB) A good way of building the readers desire for your offering is to link features and benefits. Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market. When it comes to the marketing copy, its important that you dont forget those benefits at this stage. When you describe your offering, dont just give the facts and features, and expect the audience to work out the benefits for themselves: Tell them the benefits clearly to create that interest and desire. Example: This laptop case is made of aluminum, describes a feature, and leaves the audience thinking So what? Persuade the audience by adding the benefits.giving a stylish look, thats kinder to your back and shoulders. You may want to take this further by appealing to peoples deeper drives giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers. 4. Conviction As hardened consumers, we tend to be skeptical about marketing claims. Its no longer enough simply to say that a book is a bestseller, for example, but readers will take notice if you state (accurately, of course!), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where its available. When you havent got the hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey. 5. Action Finally, be very clear about what action you want your readers to take; for example, Visit www.mindtools.com now for more information rather than just leaving people to work out what to do for themselves. See more at: file:///C:/Users/GOPAL%20RATHORE/Downloads/AIDA%20%20Attention-Interest-Desire-Action%20-%20Communication%20Skills%20Training%20From%20MindTools.com.htm#sthash.nCxC0EZx.dpuf

Microsurgery: Sewing Blood Vessels and Nerves Back Together :: Health Medicine

Microsurgery: Sewing Blood Vessels and Nerves Back Together A man came into the emergency ward at one o'clock. His thumb came in an hour later. The surgeon's job: get them back together. The successful re-attaching of fingers to hand requires long hours of painstaking work in microsurgery. In the operating room , the surgeon doesn't stand, but sits in a chair that supports her body. Her arm is cradled by a pillow. Scalpels are present as are other standard surgical tools, but the suture threads are almost invisible, the needle thinner than a human hair. And all the surgical activity revolves around the most important instument, the microscope. The surgeon will spend the next few hours looking through the microscope at broken blood vessels and nerves and sewing them back together again. The needles are so thin that they have to be held with needlenosed jeweller's forceps and will sew together nerves that are as wide as the thickness of a penny. To make such a stitch, the surgeon's hands will move no more than the width of the folded side of a piece of paper seen end on! Imagine trying to sew two pieces of spaghetti together and you'll have some idea of what microsurgery involves. Twenty-five years ago, this man's thumb would have been lost. But in the 1960s, surgeon's began using microscopes to sew what previously had been almost invisible blood vessels and nerves in limbs. Their sewing technique had been developed on large blood vessels over a half century earlier but could not be used in microsurgery until the needles and sutures became small enough. The surgical technique, still widely used today, had taken the frustrating unreliability out of sewing slippery, round-ended blood vessels by ingeniously turning them into triangles. To do this, a cut end of a blood vessel was stitched at three equidistant points and pulled slightly apart to give an anchored, triangular shape. This now lent itself to easier, more dependable stitching and paved the way for microsurgery where as many as twenty stitches will have to be made in a blood vessel three millimetres thick. The needle used for this can be just 70 millimetres wide, only ten times the width of a human blood cell. All this technology is focused on getting body parts back together again successfully. The more blood vessels reattached, the better the survival chances for a toe or a finger. The finer the nerve resection, the better the feeling in a damaged part of the face, or control in a previously useless arm. But the wounded and severed body part must be treated

Critical-Thinking Questions: The Social Bond, Positive and Negative Reinforcement Essay

The Social Bond   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Dan Okada (2011), Hirschi integrated the aspects of social disorganization, labeling, differential association, containment, and anomie in order to propose the elements of the social bond. The bond contains four vital elements: â€Å"attachment, commitment, involvement, and belief† (Okada, 2011, p. 42) all of which create a â€Å"bond to the conventional order† (Okada, 2011, p. 42) when fused together. It is stated that if the bond is strong, there are increased chances of prosocial behaviors and activities, whereas the opposite would mean that crime is more likely to occur (Okada, 2011).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Among the aspects relevant to the theory of the social bond which are credited to the University of Chicago are the theories of social disorganization. These theories are the â€Å"legacy of the University of Chicago† (Okada, 2011, p. 42) for their Department of Sociology is considered to be a sacred ground for America’s criminology. The school began their studies on the city of Chicago, using the various data collected from people, places, and objects found within the area. Without the numerous studies conducted regarding social disorganization by the University of Chicago, Hirschi would not have been able to integrate the aspect of social organization to explain the elements of the social bond (Okada, 2011). Reinforcement and Punishment   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reinforcement is referred to as an event which occurs after a response and increases the frequency of said response. Reinforcement may either be positive or negative; positive reinforcement involves the â€Å"presentation of an event that strengthens or increases the likelihood of a behavior† (Kalat, 2008, p. 219). An example of positive reinforcement would be providing a child with food which he likes after the child does a good deed such as cleaning his room. The positive reinforcement is the food which the child likes, and in order to attain this reinforcement, the child then increases the behavior which helps him attain the desired outcome, which is cleaning his room (Kalat, 2008). A negative reinforcement, on the other hand, is also a form of reinforcement to increase a particular behavior; however, the reinforcement is the absence of a particular event (Kalat, 2008). For example, a mother often nags her child to wash the dishes, the negative reinforcement is the nagging, and in order to avoid it, the child, in turn, washes the dishes. On the other hand, punishment â€Å"occurs when a response is followed by an event such as pain† (Kalat, 2008, p. 222); unlike reinforcement which aims to increase the frequency of a particular response, punishment involves decreasing the frequency of a particular response. Apart from this, punishment may either be an offset or an onset of something. An example of a punishment would be removing a child’s allowance if his grades are bad (Kalat, 2008). Self-Control Theory and Delinquency   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The self-control theory states that poor child-rearing is the result of all forms of crime, for it leads to an individual’s low self-control. It is stated that parents should be able to help their children establish a sense of self-control by the age of eight and if such is not done, this can leads to delinquency (Davies, 2008).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One program which complements this theory is The Incredible Years: Parents, Teachers, and Children Training Series. This program is specifically designed for parents who have children with ages 3 to 12; it focuses on helping the parents improve their child-rearing skills, particularly their disciplinary and monitoring skills. Since parents are trained to discipline their child appropriately, this helps them help their children improve their self-control, thus, decreasing the chances of delinquency (Regoli, Hewitt, & DeLisi, 2011).   Ã‚              Ã‚   References Davies, S.J. (2008). Security supervision and management: The theory and practice of asset protection. Oxford: Elsevier, Inc. Kalat, J.W. (2008). Introduction to psychology. California: Thomson Wadsworth. Okada, D. (2011). Criminological theory and crime explanation. In M. Maguire & D. Okada (Eds.), Critical issues in crime and justice: Thought, policy, and practice (31-46). California: SAGE Publications, Inc. Regoli, R.M., Hewitt, J.D., & DeLisi, M. (2011). Delinquency in society: The essentials. Massachusetts: Jones and Bartlett Publishers.   

Mouse Trap: Woodstream Corporation

Mouse Trap: Woodstream Corporation The company that has been chosen for this case study is Woodstream Corporation. This company was founded in 1832 and was formerly known as Animal Trap Company of America. It manufactures and markets a variety of pest control products including rodent control, caring control for pets and different types of mouse traps. It has been around for more than 150 years and marketed over 2500 unique products. Woodstream works to bring innovation to consumers by combining category leading products with technology and it services to solve the business needs of the retailer.The business strategy of Woodstream Corporation, in its own words is: â€Å"Our ‘go to market’ strategies are structured to help you optimize inventory levels, maximize sales and grow profitability† (1). The company is striving to give its retailers the maximum sell through innovative products and grow profitably. The president of the company, Harry Whaley, came up with a new and innovative plastic mouse trap also known as live mouse trap, which is more effective and easy to use than the traditional wood mouse trap.However, sales haven’t increased and in this case study we are going to look at the marketing strategy used for two different mouse traps and how it affects the buyer decision process. In order to design a customer-driven marketing strategy, a company must first understand the marketplace as well as the customer’s needs and wants. Seeing a mouse inside the house triggers an individual the need to look for a solution to take care of the problem. That individual is now going to look for a solution that they want in order to satisfy their need.In this case they probably want to get rid of the mouse permanently. In the market place there are two mouse traps available for them with Woodstream Corporation. The traditional wooden mouse trap and the innovative plastic mouse trap which are made by the same company. The traditional woo den mouse trap is known to work fifty percent of the time and it costs 15 cents for a pack of two. The new plastic mouse trap on the other hand is known to be forty percent more effective than the traditional wooden trap but costs a little more with the price of 25 cents per mouse trap.Despite the great effectiveness of the new innovative plastic mouse traps, people still tend to buy more of the wooden traps. It could be because the customer-perceived value of the traditional wooden trap is very high that people still choose to buy the old snap trap. It could also be that the company’s president Harry Whaley was too, focused on innovation and maximizing sales and profitability when creating the new mouse trap that he lost sight of the underlying customer need and value. This is when marketing myopia comes into play.The traditional wooden mouse trap is cheap, good quality and effective in getting rid of the mouse problem permanently. The way it works is the snap bar comes down violently on the head or neck of a mouse killing them instantly. The problem is being solved right then and there because the mouse died. The old traditional wooden trap satisfies the customer need by doing the entire job on its own. The new and innovative plastic mouse trap on the other hand does not complete the job entirely. It is effective in capturing the mouse; in fact it is more effective than the traditional wooden trap however, it only captures the mouse.It doesn’t get rid of the mouse by killing it. Now the consumers are left in a serious dilemma with a live mouse in their trap. Most of them do not want to kill the mouse on their own and they also don’t want to release it near their homes because they are afraid that it will come straight back into the home. In this case the customers are left with a product that solved half of their problem and don’t know what to do afterward. They are not willing to pay a higher price for a product like that despite its effectiveness and innovation.They are more willing to pay less for a traditional wooden mouse trap that satisfies their needs to its entirety. Woodstream might have failed to understand what the customers really want when building this new mouse trap. The company also does not have a well constructed marketing program that promotes the new plastic mousetrap. The more innovative product design does have a little advantage over the old one however; the pricing doesn’t create a real value for the customers. The distribution channel is great because it is being distributed from the same company.Promotion on the other hand needs a lot of improvement. The old traditional mouse trap has been around for many years. A great deal of promotion and advertising was done for this product. The wooden mouse trap also gained a lot of exposure through cartoon television shows for kids like Tom and Jerry, and other media advertising. The new plastic mouse trap on the other hand has not bee n promoted well in today’s media. Not a lot of consumers know about it and for those who haven’t had a mouse problem in the past, the new plastic mousetrap is nonexistent to them. They are unaware of the new and innovated mouse trap.

The Complete Guide on How to Write a Public Relations Research Paper

The Complete Guide on How to Write a Public Relations Research Paper It is no doubt that every student needs to make significant efforts to write a proper paper worthy of A/A+. Nevertheless, either a perfect research paper or short article requires sophisticated research and work with credible sources. What is more, a student should be able to employ the necessary literary devices and stylistics to intersperse the paper but not so sophisticated that it may seem that Charles Dickens wrote it. Frankly speaking, a flawless paper requires regular practice until one develops all the effective methods of writing. Asking, â€Å"Where to find all this useful information on academic writing?† Look! You can read a lot of ‘great’ books, manuals or, alternatively, you can just read this complete public relations research paper writing guide to the end and write a good research paper on Public Relations. As a result, you will deal with different stages of good writing that are directly applicable to the public relations field. What to Write About in My Public Relations Research Paper? Before writing a research paper itself, it is important to understand the meaning of Public Relations. While writing such a type of work, it is better to define the central terms for the field, its current methods, strategies, and practices. As public relations is the essential element of the marketing strategy of any modern institution and company, you should know how to determine its role for the business realm. As a research paper writer, you may provide a new perspective to the audience while investigating the current state of affairs in Public Relations. Moreover, you can examine a certain product or service in the paper by discussing its advantages and disadvantages. It is significant to discuss the communication strategies since they are the inevitable part of each public relations policy. Thus, you should demonstrate strong interest and knowledge in the character and performance of public relations by including relevant citations, statistics, analysis, and comparison. It is crucial not to confuse a research paper with an essay or term paper on the same topic. To be more specific, while a writer usually expresses his/her point of view in an essay, a research paper should focus more on the information provided by the other authors. Another distinct feature is the length of the work since an essay should have around 5 pages, a research paper is written at least on 8 pages or more. It is not so important to understand the subject deeply to write an essay; however, while doing research, you’d better possess the profound knowledge of the discipline. In your case, it is Public Relations. So your research paper can include the methods to compare and contrast or analytical and argumentative tones. In contrast, while writing an essay, you stick to the academic style mixed with the philosophical or narrative tones. The mentioned styles are not the only possible, although, they are the most common among the essay writers. Also, a research paper can in troduce the literature review as the current opinions about the investigated topic. Therefore, a research paper is more sophisticated and complex type of academic paper since it requires the skillful evaluation of the information and its detailed presentation. The work must be structured and filled with the opinions of competent critics, as well as supported by the strong researcher’s arguments. Choose a Good Topic for Your Research Paper on Public Relations Once you determine the type of writing you need to work on, it is significant to choose the topic. It is more important to do it properly. As an alternative, you can ask for the advice of your instructor â€Å"What is the best topic for my research paper on Public Relations?† In this case, you should have the list of possible topics in hand. Otherwise, there is an impression that you have no idea what public relations are. So it is more interesting to choose the topic that is the most appealing to you as a researcher. Brainstorm the ideas and define the keywords of the field in question. To be honest, a mind map is always a useful idea since it helps to visualize both the central idea and surrounding blocks. Also, the potential findings can be discovered by such a method. After that, it is crucial to make sure that proper information is available in libraries or on the Internet. Then, it is useful to formulate a strong thesis statement to elaborate a research paper on it. Don’t neglect the outline creation. Your research paper outline is based on several reflective questions. You can find it complicated to write a proper outline without details. So, specify the goal of your paper, the target audience, and the potential areas of controversy. Public Relations is a broad and sophisticated discipline to research, so the tutor’s assistance may be needed. Furthermore, in the sphere of public relations, the body of knowledge is constantly growing. Indeed, a suitable topic may concern some innovative issues since recent technologies are of the utmost importance for this discipline. What is more, the information about innovations can transform the research paper into the valuable source of a novelty for further investigation. The sphere of public relations is closely linked to the real-life environment. So despite being a rather challenging task, writing a research paper seems to contribute to the practical experience of future specialists. The public relations field is regarded as one of the most complicated areas to research for some reasons. The ambiguousness of the terms makes it difficult for the researchers to agree on the interpretation. Nonetheless, public relations usually stands for the contributing relations between the institutions, organizations, companies, and their audiences. The scope of public relations is rather far-reaching, which, in turn, makes a topic application process easier. Public relations are closely associated with the public so that it can be applied to a broad variety of industries, from private to governmental institutions. Hence, there is a vast range of topics suitable for the research paper on Public Relations. Remember that it is not enough to focus merely on the definitions since public relations is a much wider discipline. For instance, you can study different functions and branches of modern public relations, and compare them with previous tendencies; thus, conducting a historical analysis. There are the most interesting topics to choose from: The Role of Corporate Social Responsibility in Public Relations. The matter is that CRS is crucial for the development of public organizations so that it would be useful to understand its role and functions; The Role of Public Relations in Crisis Management. Public relations specialists’ efforts are often aimed at supporting a company when any problem occurs a financial crisis or any other issue. The Impact of Media on Public Relations. Apparently, social media has played an essential role in public relations, and this topic is rather broad as it includes the primary research of media tendencies; The Evaluation of Public Relations Management in Technology. Technological issues correlate to modern communication, and it would be beneficial to rate its role in public relations; The Evolution of Public Relations Discipline. Public relations as a discipline isn’t a recent invention. There are a lot of points worthy of evaluation; The Importance of Internal Communication for Public Relations. The internal communication functions in the shifted environment. Therefore, public relations are changing with the times as well. Last, but not least, you can write a research paper on a definition of public relations. As a rule, different terms are generated in such a way as to discuss them from various perspectives. Conduct your own research on the interpretation of all the available information. On the other side, it is useful to mention the variants of non-deliberate topic choices, like: A Case Study of Public Relations Management; Public Relations and Inbound Marketing. The fact is that these options do not reveal the essence of future work and need an improvement. When talking about the topic related to governmental practice, it must be said that the variety of sectors are beneficial in this regard. To be more accurate, every company needs an effective communication strategy to address large audiences. The public relations management is a proper tool to improve the image and reputation of the organization. For this aim, companies can employ different media tools, commonly used in modern social media. Also, the rapid technological revolution influences the development of public relations that makes it even more interesting to choose the topic. How to Write My Public Relations Research Paper Structurally? Our Experts Give Extensive Answers While writing the research paper in Public Relations, it would be useful to rely not only on the academic or peer-reviewed works but also examples of one’s personal experience in this sphere. Therefore, you should include interviews or surveys of specialists or groups of specialists to make research more vivid and multifaceted. Regarding the sphere of public relations, the primary research based on the human subject will be up-to-date since the relationship between people is the touchstone of public relations. As you know what topic to research in your paper, it is important to think over the structure of the research paper. Remember that the title is one of the essential parts of each paper. That is why it has to be distinctive and even thought-provoking. Imagine that you are offered to choose from a variety of academic papers on the same subject what work would you choose without flipping through it? The paper with the noticeable title will win â€Å"the battle.† A title is used to introduce the topic of research to the audience so that people may already grasp the central idea of paper writing. Next, you should include the abstract that may be defined as the summary of the paper. An abstract is considered a standard requirement for research papers, and that is the major difference between the research paper and the other types of writing, such as essays or reviews. In the introduction, you should answer simple questions: Why did I choose to write about this topic? What was of the most interest to me? What would I like to share with my audience? The introduction always lays the foundation for further content, or background of the research paper. Also, the paper of such type usually includes the methods of research. This section is devoted to how the writer did the study. In this regard, you should explain the central setting, study design, and sampling strategy of the research process. Here, one can also include the study variables or the procedures of data collection. Also, a writer should outline the methods of the research analysis. Next, as the author of good research papers should make the report of the collected data and key findings. Remember the central problem of the research paper and make sure that the results correspond to the thesis statement. A discussion is an unavoidable part of the previous unit. It gives the writer an opportunity to present the final results. The main findings of the research should be discussed in relation to the previous research in order not to lose or confuse the central point. If you are interested in the potential development and study of the particular topic, it is important to include the passage about practical implementations of the findings. Also, you should evaluate the strengths and weaknesses of the research; namely, discover its limitations. The conclusion is an integral part of each research paper, and it is important not to restate the data that has been mentioned previously. Nevertheless, it can include personal references or prospects for further work. If someone provides you with profound research for your topic, it is a proper way to include them into the references list. As the researchers contribute to your work significantly, they deserve to earn authorship. To proceed to the closing stage of the paper, you must include references from which you take some in-text citations completed properly. References should consist of any materials that are used in the research paper. It is advantageous to include some hints on writing the strong research paper. If a person writes about the subject of his/her passion, it is more likely that they will succeed. So choose what you like in public relations. A researcher should find the connection between the educational and career goals, merely not to waste time on writing. Effective research proves to be useful if it can be employed in professional practice, or at least if it contributes to the experience. What is more, a strong thesis statement is a formula for success. A thesis can be regarded as the writer’s state of intent since it is the demonstration of his/her expectations and aims in the research. To write a powerful thesis, a writer should think over the unlikely connections, controversies or misconceptions within the chosen topic. Another useful way would be to re-frame the classic terms in the context of current technology or innovation trends. Obviously, consultation with professionals is vital for writing the perfect research paper. Unfortunately, the even broad personal experience is not enough in this regard. Nowadays, the Internet offers a variety of sources to choose from so they are of general access to all writers. The Internet can be the leading voice in one’s field of writing regardless of the academic position. The list of useful sources on the primary level can compound: Johnston, Jane. Media Relations: Issues and Strategies. Allen Unwin, 2013. Swann, Patricia. Cases in Public Relations Management: the Rise of Social Media and Activism. Routledge, 2018. Heaney, Katie, and Arianna Rebolini. Public Relations. Grand Central Publishing, 2017. Heath, Robert Lawrence. Encyclopedia of Public Relations. Sage, 2013. As it has been mentioned above, the interaction with the other people is encouraged while conducting research. You can find interesting personalities who can help to better understand the aim and tasks of the project. Thus, those mentors can answer the emerged questions and add significant value and novelty to the research paper. Furthermore, you can make effective connections in a professional sphere by such means. To sum up, you’re equipped with strong public relations research paper tips on how to write a research paper on Public Relations. Learn to be a step ahead!

How the Spotted Owl impacted small communities. Conservation vs. Preservation.

How the Spotted Owl impacted small communities. Conservation vs. Preservation. Conservation and preservation are terms that are used frequently in the 21st century. With earths natural resource's dwindling, many laws have been put into effect regarding the conservation and preservation of certain ecosystems. The purpose this paper is to compare and contrast both conservation and preservation. In this paper I will also explain the concept of natural regulation, and how the term relates to the importance of a protected ecosystem.I was 10 years old the first time I learned the meaning of conservation and preservation, especially how they impact a local ecosystem like my own community. My father worked as a logger in the small town of Lyons, Oregon. He had been a logger for most of his adult life, while my mother was a school bus driver. The majority of household income for Lyon's and neighboring Mill City is earned from the lumber industry. In the late 1980s the Oregon spotted owl became a hot topic for American news stations.Northern Spotted Owl (Strix occidental is caurina) ...Environmental groups had begun filing petitions seeking protection for owl which claimed the bird was in jeopardy of extinction. The reason behind this is that the spotted owl lives in old growth trees located throughout the Pacific Northwest.Logging and clear-cutting the old growth forests result in a destroyed ecosystem that these owls live in. I can recall the small community being outraged by such reports since many jobs could be lost if logging theses forests was banned. Environmentalists argued the only way to protect the owls is by preserving the old growth forests and to cease all logging in these areas. Local people took conservative approach by claiming that the logging and owls could co-exist with proper land management. The preservation theory won approval in the courts which lead to the owl being added to the list...

APA Referencing †How to Cite a Conference Paper

APA Referencing – How to Cite a Conference Paper APA Referencing – How to Cite a Conference Paper So you’ve been to an academic conference and you want to cite a presentation you’ve seen. Or maybe you’ve just read the conference proceedings and want to cite them. Either way, APA referencing has specific rules for citing a conference paper, so make sure you know how it’s supposed to be done! In-Text Citations In-text citations for a conference paper use the standard APA referencing style of giving the author’s name, year of publication and relevant page numbers in parentheses: Many academic conferences are â€Å"oversubscribed† (Chatterton, 2002, p. 16). If the author is named in the text, simply give the year of publication afterwards, followed by page numbers after the quoted text: According to Chatterton (2002), many academic conferences are â€Å"oversubscribed† (p. 16). If you’re citing the entire proceedings of a conference, give the editor’s name in place of an author. Reference List: Conference Proceedings The papers presented at a conference are often published as â€Å"conference proceedings.† If you’ve cited the proceedings of a conference as a whole, the information you’ll need to provide in the reference list includes: Editor Name, Initial. (ed.) (Year). Title of conference: Subtitle, Location, Date. City of Publication: Publisher. For instance, the proceedings from a (fictional) conference about academic conferences would appear in an APA reference list as: Ditor, E. (ed.) (2002). Getting together: The academic benefits, Atlanta, June 2002. Houston: PME Publications. Reference List: Published Conference Papers Rather than citing the entire proceedings, you’ll often want to cite a single presentation you’ve seen or read. For a published paper, the reference list entry should include: Author Name, Initial. (Year). Paper title. In: Editor Name (ed.). Title of Conference, Location, Date (page range). City of Publication: Publisher. So a paper from our fictional meta-conference would appear in the reference list as: Chatterton, T. (2002). Anachronisms and conferences. In: Ed Ditor (ed.). Getting together: The academic benefits, Atlanta, June 2002 (pp. 15-23). Houston: PME Publications. Reference List: Unpublished Conference Papers You can also cite a conference paper that hasn’t been published, but the format here is a little different: Author Name, Initial. (Year, Month). Paper title. Paper presented at Conference Title, Location of Conference. An unpublished version of the Chatterton paper used in the example above would therefore appear in an APA reference list as: Chatterton, T. (2002, June). Anachronisms and conferences. Paper presented at Getting Together: The Academic Benefits, Atlanta, Atlanta Metropolitan State College.

Muslims and Arabs in American Society Coursework - 2

Muslims and Arabs in American Society - Coursework Example Steps have been taken to alter American perceptions about Muslim and Arab community in order to strengthen mutual interests and respect, and crack the code for understanding and communication with the Muslim and Arab groups. Now, by abandoning unpopular policies and with a difference in manner and style, focusing on the priorities of Muslim and Arab groups has become highly important for US public diplomacy department (Greco). Arabs and Muslims in America have been subjected to prejudice and hate crimes following the post 9/11 conflict between US and Muslim world. Mysteriousness, religious extremism, and cultural backwardness are the characteristics of orientalism, which are associated with American Muslims and Arabs (Jayne). Orientalism and prejudice together foment crime and hate between Muslims and Christian community in America. It should be understood on individual level that not all Muslims hold the same negative grudges against Americans, so they should be spared from hate cri mes targeted at American Muslim groups, and children should also be taught how to tolerate different religions and cultures.

Kristin Decides to Try Her Hand at Investing Research Paper

Kristin Decides to Try Her Hand at Investing - Research Paper Example Younger persons also tend not to be responsible for dependents, large assets, and, in many cases of young professionals, their own health coverage. An older person, however, is by his or her nature more risk-adverse, since there is a more limited time span in which to make up potential losses due to investments. Consequently, investing is more confusing for the younger investor like, in this case, Kirstin who is a 26-year-old female potential manager. Although Kirstin has to build for the future by selecting more secure investment options, she should also try to maximize her gains by taking on more risk than the average investor did. This is not to say that Kirstin should become a gambler with her money on the stock market; rather, she should look to expand her capital in a safe, prudent manner. Regardless of an investor’s age or level of risk-aversion, one should always seek diversification as a first principle (Melicher & Norton, 2008, p. 8). Even though Kirstin does not hav e a large asset pool to pull from in terms of seeking out investments, she ought to seek out holdings in as many asset classes as she can. This means that spreading her assets between equities (blue chip and growth), bonds (corporate and municipal), cash equivalents, and commodities. Spreading assets around to the different classes means that Kirstin is hedging her risk against sharp declines in any of the specific categories, such that the other categories can support her portfolio in tough times. The majority of this portfolio must be concentrated in areas with highest growth potential, but diversifying between these instruments is a good strategy. If Kirsten decides to put most of her savings into blue chip or growth equities, she is likely to see a satisfactory return on her investment if the overall market is bullish or relatively stable. Depending on how long she expects to hold these investments, she may see a return on investment (ROI) at a percentage higher than any percent age offered by a corporate or municipal bond holder, or any cash equivalent offered by her local bank. Assuming that Kirsten’s idea of a â€Å"satisfactory return† is greater than the 3 percent interest paid by her bank for a Certificate of Deposit, then she is more likely to see desired returns if she invests in equities as opposed to other kinds of cash equivalents and bonds. Because Kirsten can be certain that her CD with her local bank is insured (that is, she cannot lose the principle amount, like she can with an equity or bond), she must be willing to accept only a return greater than 3 percent. Depending on the nature of the bonds Kirsten investigates, she is likely to find bonds that have greater than 3% interest. Especially corporate bonds of companies with lower credit ratings, which are consequently more risky, Kirsten could find rates of return nearing 10 percent. Kirsten’s decisions about where to put her money could be driven by any number of facto rs, including but not limited to tips from friends, independent research, consultations with financial planners, developments in the news, or developments in her own personal life (Lim, 2010, p. 19). Most likely, Kirsten will decide what to invest in based on her risk-aversion and the principles of good investing. As already discussed, the principle of diversification may draw her to look at both equities and bonds, in addition to the cash equivalent in which she plans to invest $3,000. In addition, Kirsten

Martin Luther King Jr.,Malcolm X, and the Civil Rights Movement of the Essay

Martin Luther King Jr.,Malcolm X, and the Civil Rights Movement of the 1950s and 1960s - Essay Example and Malcolm X. Although, both King and Malcolm X are historically known to be advocates for the rights of African Americans their approaches and perception were shaped from different perspectives. The ideologies of King and Malcolm X though similar in fighting for the right of African Americans, were different in a number of ways both socially and culturally as a result of different avenues of development they experienced King and Malcolm X came from families that had significant differences socially, culturally, economically and ideologically. King was brought up in a rather financially stable family where his father was able to provide for them for a comfortable life. According to Darby, King was brought up in a middle-class family where they lived in a good house and never lacked in food and clothing (8). Martin’s parents had completely black heritages and Martin’s father was a Minister of the Baptist Church. King also enjoyed formal education and later became a respectable member in his community. Malcolm X on the other hand did not enjoy the kind of stability King had. Although Malcolm X’s father had a complete black heritage and is actually described as being proud of his heritage, Malcolm’s mother had a white father, was a bit light skinned and was ashamed of her mixed heritage. According to Wainstock, Malcolm’s mother would instill in her children the import ance of being black and actually favored her black children â€Å"over the light skinned Malcolm (5). Malcolm’s encounters with racism were charcterized by violence and outright hatred. In his early years their house was burnt by the racist group called the Black Legion (Wainstock 6). Malcolm also felt that his imprisonment was not primarily due to burglary but because of his involvement with white women from the upper class (Wainstock 19). After the death of his father and the

Geology Week 2 DQ 1 Essay Example | Topics and Well Written Essays - 250 words

Geology Week 2 DQ 1 - Essay Example This process enables creation of crustal material, thereby constituting this type of boundary. Transform plate boundary – Two tectonic plates move parallel to each other. They collide against each other during this movement. Earth disturbances occur for example earthquakes, leading to the formation of this boundary. Western and Eastern United States are a representation of active and passive continental margins (Rhodes & Perlman, 2001). In the light of plate tectonic theory, the Western continental margin is characterized by the occurrence of oceanic plates that result from the crashing activity of the continental edge. On the other hand, the Eastern United States continental margin is passive, meaning that it is not characterized by geological activities. Collision or subduction processes do not occur, and tectonic activity is therefore minimal (Rhodes & Perlman, 2001). As a result, extensive continental shelves emerge from erosion and weathering processes. The acceptance of plate tectonic theory based on magnetic anomalies and polar reversals followed studies and discoveries that evidenced the applicability of the theory. Historical and present continental distribution is attributed to the earth’s magnetic field (Rhodes & Perlman, 2001). Rock formation processes and plate tectonic movements have been consistently studied and proved, shaping the present geological structure in the light of the plate tectonic

Economics Essay Example | Topics and Well Written Essays - 1000 words - 4

Economics - Essay Example (Simpson, et al., 1) The Federal Reserve System is made up of twelve regional banks located in San Francisco, Dallas, Kansas City, Minneapolis, Chicago, St. Louis, Atlanta, Cleveland, Richmond, Philadelphia, New York, and Boston. Private banks own stock in the twelve regional banks, this is what funds the twelve Federal Reserve Regional banks. The twelve regional banks are made up of regions listed below: Another component of the Federal Reserve System is the Federal Reserve Board of Governors. The Federal Reserve Board of Governors is appointed by the President of the United States of America, but confirmed by the Senate. The seven member board serves can only serve a maximum of fourteen years, with a member serving one term at time of two years. The only exception is the Chairman of the Board and the Vice Chairman, who serve four year terms. However, the fourteen year limit also applies to them. The only way a board member can be removed is by the president for cause. The current board members are Ben S. Benmanke, Chairman, Donald L. Kohn, Vice Chairman, Susan Schmidt Bies, Kevin M. Warsh, Randall S. Krosnzer, and Frederic S. Mishkin (The Federal Reserve Board). This Board of Governors is an independent governmental agency. They oversee the twelve regional banks, plus the numerous private banks owning stock in the regional reserve banks. The Federal Open Market Committee (FOMC) is a committee made up of the Federal Reserve Bank of New York, the Federal Reserve Board of Governors, plus four other Federal Reserve Regional Bank presidents that serve on a alternate schedule. This committee reviews the open market. The open market being the buying and selling of government securities. This way the committee can determine monetary and credit conditions. The FOMC also oversees the foreign currency exchange rate. The FOMC is extremely important part of the Federal Reserve System,

Finanical Accounting Concepts Phase 1 DB Essay Example | Topics and Well Written Essays - 500 words

Finanical Accounting Concepts Phase 1 DB - Essay Example whereas, intangible assets include patents, goodwill etc. Whether assets are tangible or intangible, they always equal to the liabilities and the owner’s equity. There also exists long term and short term assets. The long term assets are of maturity which is more than a year and the short term assets are those which are categorized in having less than a year maturity. Liabilities are what an organization owes and are an obligation to the company. Liabilities are, in fact, claims by the creditors on the assets possessed by any business. All the payables (accounts payable, notes payable etc), loans, mortgages, salaries and the like that the company owns are included in the liabilities. Liabilities are also called debts. Liabilities include short term and long term liabilities. The long term liabilities are those which are to be paid after a year and the short term liabilities are those which are to be paid within a year. The amount invested by the investors or the owner’s contributions in the organization is known as the owner’s equity. This is the owner’s rights to the assets of the company. In other words, it is the amount of assets invested by the owner into the business. The owner’s equity includes the capital, drawings, common stock, preferred stock, treasury stock, additional paid-in capital and retained earnings

Economics Essay Example | Topics and Well Written Essays - 1000 words - 4

Economics - Essay Example (Simpson, et al., 1) The Federal Reserve System is made up of twelve regional banks located in San Francisco, Dallas, Kansas City, Minneapolis, Chicago, St. Louis, Atlanta, Cleveland, Richmond, Philadelphia, New York, and Boston. Private banks own stock in the twelve regional banks, this is what funds the twelve Federal Reserve Regional banks. The twelve regional banks are made up of regions listed below: Another component of the Federal Reserve System is the Federal Reserve Board of Governors. The Federal Reserve Board of Governors is appointed by the President of the United States of America, but confirmed by the Senate. The seven member board serves can only serve a maximum of fourteen years, with a member serving one term at time of two years. The only exception is the Chairman of the Board and the Vice Chairman, who serve four year terms. However, the fourteen year limit also applies to them. The only way a board member can be removed is by the president for cause. The current board members are Ben S. Benmanke, Chairman, Donald L. Kohn, Vice Chairman, Susan Schmidt Bies, Kevin M. Warsh, Randall S. Krosnzer, and Frederic S. Mishkin (The Federal Reserve Board). This Board of Governors is an independent governmental agency. They oversee the twelve regional banks, plus the numerous private banks owning stock in the regional reserve banks. The Federal Open Market Committee (FOMC) is a committee made up of the Federal Reserve Bank of New York, the Federal Reserve Board of Governors, plus four other Federal Reserve Regional Bank presidents that serve on a alternate schedule. This committee reviews the open market. The open market being the buying and selling of government securities. This way the committee can determine monetary and credit conditions. The FOMC also oversees the foreign currency exchange rate. The FOMC is extremely important part of the Federal Reserve System,

1950's sitcom Essay Example | Topics and Well Written Essays - 500 words

1950's sitcom - Essay Example In the 1950s, America experienced real effects of post wars and one such effect was the speedy economic growth. The effects emerged as a result of the wars that they were involved in and the wars included the cold war and World War 2. The war involved the United States nations and the Soviet Union. The wars were as a result of the nations struggling to gain power and be on the leading. These two wars, through unfolding events deteriorated, that is, after World War 2, America started experiencing a remarkable economic expansion (May, 2008). The level of employment went up. Before, women were major providers for their homes; this is because their partners left to fight for the nations. The post war period brought about the reoccurrence of prosperity and the American states, formerly known as the United States of American, acquired a position of the wealthiest nation in the world. The economic growth of the United States was due to several outnumbered sources. The Americans attained mor tgages in their new suburbs, they got new cars and they used their leisure and talents to the maximum. Due to this, the population in several districts in the United States increased incredibly. Rise in the United States economy after the post war boom led to discrimination, segregation and conflicts to the non-whites. The non-whites were discriminated in job positions, education and housing. The rights that were being granted to the white Americans were denied to them (May, 2008). The white Americans had privileges, they included; voting rights, immigration, getting loans and land acquisition. This discrimination made the Africans to be treated as slaves. The immigrants to the America suffered xenophobic segregations and ethnicity. This discrimination and racism was beyond comprehension, furthermore, no one was in authority to forward their grievances.

Robert frost- the road not taken Essay Example for Free

Robert frost- the road not taken Essay Life is full of obstacles that have been throw our way to see who is the strongest to survive, some make it to the end and some suffer more in the process. When people open up to different opportunities, it is the initial response by human nature to pick the opportunity that will give you the most benefit. The concept of having to pick between two paths has been identified in the poem â€Å"The Road Not Taken† by Robert Frost. There have been times when a person had to choose a specific path that they though they should take but the truth of the matter was it ended up being the wrong choice. In life it is normal for people to make mistakes because we were not created and put in this world to be perfect. Nothing in life can be prefect because there is sadness along side happiness. When reading this poem it is as if I am in this poem and I was watching from the sidelines but I can read into the poets mind. Poems like this are rare; the way they are told with such vivid imagery sets the scenery up in the readers mind. The diction Frost uses to describe the fall season so adequately and imbeds it in the poem to run it more smoothly. In the first stanza, Frost says â€Å"And looked down one as far as I could / To where it bent in the undergrowth†, with such poetic significance that he is looking as far as he can into the two roads on one autumn day. He implies that he is sorry in the second line because he has a form of regret that he cannot travel both of the roads laid ahead of him at once. Not only are these the paths to another day but also they are the paths to his future. That is when Frost freezes and has to decide which one would most benefit him. Now he is forced by his own willpower to stumble upon the second road to which he continues to talk about. By using play on words such as â€Å"just† and â€Å"fair† he confuses the reader. Frost has a powerful way of making a poem become a story line by having the reader interpret his thoughts. Frost has the power of using similes when he compares the roads to being fair. Moving through the second stanza he explains that he chose the second road only because he thought it was the rode less taken by any other human. He uses vivid phrases like â€Å"it was  grassy and wanted wear† which makes it known to the readers of this poem that the path he chose to take was the path that not a lot of other people took because it looked fresh without any footsteps. Right when the reader thinks he has figured the poet out, Frost goes and complicates our understanding by comparing the two paths and declaring them equal to one another. Like every great poet, the reader finds everything out line-by-line, which makes his writing more of a mystery than a straightforward poem. In the beginning of the third stanza we learn that it is in fact morning when Frost decides to take the road he has chosen. We figure that out because he writes, â€Å"And both that morning equally lay.† Does he realize that the reason why the road does not look used is because he might be the first person that day to take that path down to success or failure? Frost uses more fancy words in the poem to confuse us but really when he states â€Å"In leaves no step had trodden black.† he mentions the leaves haven’t turned black because people haven’t stepped on them or crushed them. Just like how the leaves survive the night, he compared it to himself in hopes that he will survive as well. Including an epiphany in the writing by saying â€Å"Oh, I kept the first for another day!† not only shows us regret but also shows us some hopes he has in going back one day and taking the road he did not choose the first time around. The next two lines where Frost wrote â€Å" Yet knowing how way leads on to way, / I doubted if I should ever come back.† really explain the chances of being able to go back are one in a million. It would be foolish of him to think he would have a chance at something that can change in a second. In the final stanza of this great and powerful poem, Frost changes the tense of this poem to where he is in the future looking back to his choices. He uses the word â€Å"sigh† that can portray many meaning as if he said it from happiness or sadness or he is just reflecting upon his experience. But when Frost states â€Å"Somewhere ages and ages hence:† it is obvious that this story he tells us, he will keep telling it many years from now. With a neat way of repeating the first line of the poem he brings his story to an end. The form repetition is used to help put emphasis on the importance of the poem and  with that he says â€Å"Two roads diverged in a wood, and I—â€Å" in which he compares himself to the road where he is standing. Frost reflects on his decision of taking the one less traveled in confidences that it has made him more unique. And he ended the poem by expressing his experiences and looking back into his decisions. Frost realizes that if he were to take the road not traveled he would not have experienced all that he did. This ending of the poem shows ambiguity because he wants the richest experience possible. Thinking back on this poem helps us understand life much more, the fact that life is full of irony. In particular to this poem, the title of the poem itself is ironic because it is called â€Å"The Road Not Taken† where in fact he puts more emphasis on the road he DID take. This whole poem has been based around dreams, choices, hopes, and plans for the future. The fact that he uses nature as his surrounding he is metaphorically comparing it to life itself. If you were to dissect this poem further, you would realize that the poem is contradicting the way it is set up. While reading a poem about paths and choices it really it only leads you to think of your own struggles you have been through. I never realized how much I have regretted some of the choices I have made in my life. The only difference between my life and this poem was that I had to choose between not one or two paths but three. It also gets harder to distinguish which path you want when all the paths give you exactly one thing you treasure most. This poem connects to me personally because when I was starting high school I had to make a decision whether I wanted to stay with the crowd of friends I had that included some friends my parents didn’t like or to make new friends which meant I had to open up to people, or initially take it one day at a time even if it meant to hurt my parents and go against their decisions. Ultimately it was somewhat of a loss to me because in any choice I made I lost something that was most important to me. I value friendship so much but I value my parents and their opinion so much more. Until this day I think about how my life would have been different if I didn’t make the decision I did. Life is honestly too short to live with regret but that does  not mean that there won’t be moments where you wish you had done something differently. I am proud of the path I chose and made new friends because in the end I was able to make my parents proud because they liked my new group of friends and I became apart of a new social circle. I never had anything handed to me in my life, whatever I wanted and wished for I was the one in charge for it. Just like Robert Frost I had to stand there and look as far as I could into my future to be able to make the choice that would be most right for me. Even though I lost so many friends that I was once close to, it helped me mature and also became a strong person. In this world we live in, we have to lose certain things to be able to gain more challenges that become second nature to us. The outcome of my choice of choosing to make new friends was that I gained more of my parents’ trust, attention, and love. Love is the most important thing other than health for a family to share. Frost showed me that in order to move forward in life, no matter how uncertain, you just have to give it a try and see what the outcome is. Sometimes it won’t be the outcome in which you wanted to acquire but it wont necessarily be one that you dread for the rest of your life. There will be moments where you will dwell on the past and hoped you had taken another road but you have to focus on the future. Looking back now, I do not regret the choice I made even if it involved losing some friends that had turned into family. Not everything in life is meant to be regretful. There are so many wonderful aspects of life we never figure out because we are too busy worrying about how difficult an obstacle may be. God and life itself puts obstacles in our way to show us we can overcome any hardships. I knew by making my choice to make new friends I myself would become a better person. Just like the ending of Robert Frost’s poem â€Å" And that has made all the difference.†

Relationship Between Media and Ethnic Minorities

Relationship Between Media and Ethnic Minorities INTRODUCTION At present, the relationship between the media and ethnic minorities has become a key issue, and a great number of professors have done lots of relatively research on this topic (Entman and Rojecki, 2000). Moreover, media has been argued that they provide an overall negative portrayal of racial minority group. Therefore, this report aims to critically analyze this argument. This study begins with illustrate the theory of ethnic minorities, especially the racial minority group. Then, the media portrayals of the racial were analyzed, which focused on analyzing the Black people and Islam groups news categories on the basis of research evidences. Finally, this report also points that the journalists who working as the media makers also provide the negative representations of the racial minority group. THE CONCEPT OF ENTHNIC MINORITIES Every country or large society contains ethnic minorities. They have their own lifestyle, language, culture and religions, which are distinct from the other communities (Adeno, 2002). Moreover, the social status of the ethnic minority is not only relating to the numerical but also linking to the political power (Cottle, 2000). Specifically, the ethnic minorities have the following features: They have smaller population than the rest of the population of the state They positioned as a non-dominant group in the state They have their own religion, language, culture etc that are different from the national people Their members have a will to continue to have their specificity Their members are not only the citizen of the state, but also belong to the minority (Greenberg and Brand, 1994). Apparently, they are not having a dominant position, and self-determination is the key issue for them (Cottle, 2000). That means ethnic minorities are a small group of people that have their specific personal behaviours in the state. RACIAL MINORITY GROUP At present, there is no conclusion or consensus about how to define, understand and analyse race (Audrey and Brian, 2005). On the basis of the historical research, race was marked by their physical or phonotypical appearance that was distinct from the social groups (Levi-Strauss, 1996).Furthermore, Malik (2001) thinks race is a physical form that has some common genetic characteristics of the population. That means racial people are different from the national people in skin colours, beliefs and rituals, language they speak and so on. They are a small group existing in the state and different from the other national people. MEDIA PORTRAYALS OF RACIAL MINORITY GROUP The media plays a significant role in providing the representation of the racial minority group to the public (Law, 2002). This part mainly focuses on analysing the portrayals of racial minority that are provided by the media. BLACK AS A PROBLEM AND A THREAT Historically, the US news coverage of blacks has charactericticsed as the people were lazier, less intelligent, less moral and more prone to crime than Whites (Stokes and Reading, 1999, p191). Moreover, as the first West Indian immigrants arrived at Empire Windrush in 1948 and the number of Black people resident in Britain has increased to more than one million. The word immigrant has been a synonym for Black although there has a large number of white immigrations at the same period. Therefore, most people would think about the rise of the Black people when they see the headline of IMMIGRANT BIRTHS UP (Bashi, 2004). Moreover, most white people regard dark pigmentation associate with dirt, poverty, low social status, low intelligence, animal sexuality, primitiveness, violence and a general inferiority, due to this the white people also connect immigrants with undesirable behaviours together such as mugging, gangsters, rioters etc (Hartmann and Husband, 1974, p202). Furthermore, a larg e number of Britains mainstream medias portrayal racial minority group in a negative way in the headline: Daily Express: MORE ASAINS ON THE WAY TO JOIN 4-STAR MIGRANTS Daily Mail: WE WANT MORE MONEY SAY 600-A-WEEK MIGRANTS Daily Telegraph: MIGRANTS HERE JUST FOR THE WELFARE HANDOUTS Sun: ASAINS OFF TO THE WORKHOUSE The Times: HOMELESS ASAINS LIKELY TO BE MOVED TO WORKHOUSE BY END OF WEEK COUNCIL SAYS (Gurevitch et al, 1982). Obviously, all of these reports indicate that the word immigrant represents the racial people, and each of the newspaper has used negative words in the headline to describe the news about racial immigrants. As a consequence of this, the readers have built racial stereotype of immigrant reports, which means they form a negative sense of immigrants equal to Coloured people, and they will think Black or other coloured people when they see the word immigration (Campbell, 1971). This readers negative impression about racial people is due to the large number of negative media coverages. In addition, a survey relates to the reporting of members of immigration shows that 61% of the content was negative (Fowler, 1991). All of these inform that the media exactly provide negative portrayal of racial. Furthermore, Sivanandan (2001) manifested that the media has demonised the Blacks. Because of these negative portrayals of the racial minority group, the audiences will appear racial people when th ey see the word immigration in the newspaper or on the television. Dennis and Pease (2000, p21) also mentioned that the news related to immigrants are always bad, for example, a newspaper from New York describe the headline in this wayIn December 1993, a Jamaican immigrant killed six commuters and wounded 17 others in a rush-hour massacre. That indicates clearly the media connect the racial minority with the negative words massacre in the headline rather than only describe the event. So, the media has provided a negative representation of the racial minority group. BLACK CRIMINALS REPORTINGS According to a media research by the US social scientists, the core reports of Black people in the television and film is usually connect with violence, crime, disease and some other negative words (Anwar and Shang, 1992). For example, a movie named Menace to Society that made by a Black man, which was full of disservice and negative portrayal of Black men. Additionally, another film Colours describe Black men as animals and they engage in violent without emotion (Barry, 1993). Furthermore, the programmer of Cold Case portrayals Black offenders as evil when they have committed a murder, while white offenders were represented as clever even intelligent criminals (Hall, 2008). In terms of television and film, Black men are always portrayaled in a totally negative way, and this has made the audience have a racial stereotype. In addition, compared with the white offenders, black people were always described as stupid offenders in the television or film. In the US, how the media represent the race minority group has become a key issue. For example, the journalists not only provide the news stories about black individuals, they also choose examples that will describe the category of black Americans and be compared to whites images of themselves (Braham, 2007). So, this makes the readers have a negative racial stereotype of race minority group. Moreover, on the basis of two data sets (ABC, CBS, and NBC nightly news programmes taped during January, February, and March, 1990, and a set of full verbatim transcripts of the ABC nightly news for an entire year), the researchers found that the media has represented black as the source of trouble and the data was shown in table 3.2.1: This table illustrates clearly about the news coverage of blacks. The most frequent news coverage about black was crime in the local news press, and the third most common topic related to black was victims, which indicates black has a non-dominant status in the state. Moreover, the news coverage relate to crime and victim account for 46.4%, which take nearly half of the reporting portrayal blacks as the threats to American society. Further, according to the data analysis result, almost 60% of news stories focus on negative representing about black events, and also the politics reporting provide non-positive messages for the blacks (Karnig, 2007). In terms of crime news, there is a significant different between media portrayals on blacks and whites, 77% of news stories about black are concerned with violent or drug crime, while 42% about white crimes (Riggins, 1992). This difference indicates the media portrayal the overwhelming majority of black news stories relate to violent, drug crime or other negative words. Moreover, the local news study found that the blacks are twice more than whites shown in the physical grasp of a police officer (Mirrless, 2006). As a result of this, image of blacks are more threatening than the white because the media reporting. ISLAM AS TERRORISTS According to research by Richardson (2004), the data shows that the negative words always appear in the Islam news, which account for nearly 97%. In the USA, the media represent an overall negative image of Islam after 9-11 events. Times magazine analyses 140 reports (2003 May 5 to November 24) about the Islamic world after the end of the war in Iraq, and describes as a violent terror, ignorance and backwardness of the Islamic world, even portrayal as the birthplace of a devil for Americans (Gerges, 2004). For todays US and European public, Islam is particular unpleasant news. Moreover, both the media and government portrayal the Islam is a threat to Western civilization (Poole, 2002). In addition, Times provides several major themes in the Islam reporting: the first major theme is abouthe terrorist organizations, terrorists, terrorist attacks and counter-terrorism operations, which accounting for 36.4; second major theme post-war situation in Iraq that accounting for 22.9; third theme accounting for 11.4% that relates to the tyranny of Saddam Husseins sons, atrocities, and the traces of his son and property; and followed by Islamic countries and terrorist organizations (7.9%) and authoritarian backwardness of Islamic countries, as well as the peoples tragic life and resistance (5%) (Gerges, 2004). These results indicate that the media nearly provide a whole news stories that make Islam and terrorism together. Furthermore, Times reports for the Islamic world is always associated with terrorism and tyranny, and the media attempt to summarize the Islamic civilization with ignorance and warlike character. Meanwhile, there is no reporting about the daily life of civili ans in the Islamic world (Kandiyoti, 2006). After the 9-11 events in 2001, the whole media institutions in the USA describe Islam in a terrorism image, and almost all the citizen fear of the Islam (Poole, 2002). All these reporting indicate that the media only focus on providing a negative image of Islam to the audiences, which always make Islam connect with terrorism in the news reporting. DOMESTIC REPORTINGS OF THE RIOTS Due to the two bombs was exploded in the UK in 1999; the domestic reporting of the riots has increased in the UK (Lewis, 2000). Generally, the domestic reporting such as the Times, the Guardians, Independent and Sun have interpreted black people associated with conflict, controversy and deviance (Richardson, 2004). Moreover, Hartmann and Husband (1974) found that there always appeared race combined with conflict or violent words in the headlines of press news in those four newspapers. Further, these newspapers have the similarity news coverage, which are immigration, relations between black and white, legialation to control immigration (Braham, 2007). In addition, according to the Leicester Universitys Mass Communication research, the citizens pay more attention to consider the threat of the coloured people to them rather than the housing, education and employment about the coloured people. All of these research evidences have confirmed the media reports in the local concentration of ethnic groups described in negative news, and 97% of the news coverage of race links to crisis, violence and other prejudicial words. Even the news end with that the coloured immigrants has given us a threat (Anwar, 2004). This has proved that the media provide a negative image of racial minority group. In terms of crime news reporting, the media always show more mug shot of the Black offender rather than the white perpetrators (Entman and Rojecki, 2000).In that case, the continuously negative reporting of Black men will lead the audience have a negative racial stereotype, which associate murder, abduct, rape and other negative word with Black men automatically (Bryant and Oliver, 2009). In terms of the reports of domestic violence, Troyna (1987) shows that the media focus on reporting the result rather than the reason when the news covered of violence between racist offenders and white victims. Therefore, the negative representation of racial disturbance was made by the media, and the news framework was based on the black presence and the news coverage was full of conflict and tension. In addition, a research about journalists found that they used to make prejudicial stereotypes to portrayal Britains minority communities. (Cottle, 2000; Gabriel, 1994; Harmann and Husband, 1974; van Dijk, 1989) In that case, journalists stereotypical representation about race minority communities will appear in the press, which lead more and more negative portrayal about racial. JOURNALISTS PORTRAYALS OF RACIAL MINORITY GROUP In the United States, due to historical reasons, whites have a relatively higher status rather than other ethnic groups such as the African-American, Asian Americans, and Hispanics etc; therefore the US media are more likely to evaluate other minorities from this white-dominated mainstream culture perspective (Cottle, 1992). In terms of the media, especially the mainstream media, white accounted for the vast majority of journalists for a long time; the proportion of white journalists and commentators is overwhelming advantages in the news and current affairs programs, and it is difficult to see Asia and other minority journalists or reporters during the news or programmes (Fife, 2007). Hence, this imbalance in the distribution of personnel also contributed to the media ethnocentrism. More accurately speaking, that is a white-dominated media culture and perspective (Entman, 1990). Moreover, the worse is that those who live in the United States-led class advantaged groups are difficult to realize the existence of ethnocentrism and impact, and if this trend continues, the spread of sensitivity (sensitivity) would be weakened of other ethnic or vulnerable groups; and also they would be cold or weak outlook for other groups to see the damage. They even thought it was the freedom of the press, information, entertainment, or objective comments about the reportings of very serious racial discrimination or personal prejudice (Sonenshein, 1993).For example, the famous CBS radio show host Don Imus has dismissed because he calling a black female athlete hair volume prostitute in the program for black college women basketball in 2007.In the last century 90s, another well-known program host Bob Grant was forced to resign because he commentate a black mayor as a toilet cleaners (David, 2007). However, these commentators do not think that their remarks would cause great harm to the black community, because they are in mainstream classes (Kanellos, 1994). Hence, this unbalance distribution of the journalists and the inherent racial superiority of white press journalists, will inevitably lead to negative news coverage of the race. CONCLUSION To sum up, according to the above analysis of the researches, it is clearly to see that media really provide negative portrayals of racial minority group. Whether the newspapers, television or website, there always appear the black or Islam news event associated with violent, drug crime, terrorism and other negative words, this inform that the media has represented the black or Islam as a negative image to the audience, even make the audience have a race stereotype, which means the audiences will connect the black or Islam people with the negative words such as immigrations, threat to us, terrible and violent etc automatically. Hence, the media really provide a negative portrayal of racial minority group and even influence the sudiences image of race people. REFERENCE Adeno, A. 2002. Individualism, Communitarianism, and the Rights of Ethnic Minorities. 2nd London: Sage press. Anwar, M and Shang, A. 1992. Television in a Multi-Racial Society: A Research Report. 2nd London: Commission for Racial Equality press. Anwar, M. 2004. Young Muslims in Britain. 1st Leicester: The Islamic Foundation press. Audrey, S. and Brian, S. 2005. Race as Biology is Fiction, Racism as a Social Problem is real: Anthropological and Historical Perspectives on the Social Construction of Race. American Psychologist, 60(1), 16-26. Barry, A. 1993. Black mythologies: representation of Black people in the film vision. 1st Stoke-on-Trent: Trentham press. Bashi, V. 2004. Globalization anti-blackness: Transnationalizing Western immigration law, policy, and practice. Ethnic and Racial Studies, 27(4), 584-606. Braham, P., Rattansi, A. and Skellington, R. 2007. Racism and Antiracism. 1st London: Sage Publications Ltd press. Bryant, J. and Oliver, M.B. 2009. Media Effect. 3rd London: Taylor and Francis press. Campbell, A. 1971. White Attitudes Toward Black People. 2nd America: University of Michigan press. Cottle, S. 2000. Ethnic Minorities and the Media. 1st Buckingham: Open University press. Cottle, S. 1992. Race, racialisation and the media: a review and update of research. Sage Race Relations Abstracts, 17(2), 3-57. David, A. 2007. Black Activists Dercy Negative Regan Media Coverage.on-lineAvailable from: http://www.nationalcenter.org/P21PRReaganBlacks604.html accessed 2nd March, 2010 Dennis, E.E. and Pease, E.C. 2000. The media in black and white. 2nd New Jersey: Transaction Publishers press. Entman, R.E. 1990. Modern racism and the images of Blacks in local television news. Critical studies in Mass Communication, 7(4), 309-31. Entman, R.M. and Rojecki, A. 2000. The Black Image in the White Mind. 2nd Chicago: The University of Chicago press. Fowler, R. 1991.Language in the News: Discourse and Ideology in the Press. 1st London: Routledge press. Fife, M. 2007. Promotion racial diversity in US broadcasting: federal politics versus social realities. Media, Culture and Society, 9(1), 481-505. Gabriel, J. 1994. Racism, Culture, Markets. 1s tLondon: Rontledge press. Gerges, F.A. 2004. America and Political Islam. 1st the United Kingdom: University of Cambridge press. Greenberg, B.S. and Brand, J.E. 1994. Minorities ans the mass media: 1970s to 1990s. 2nd Hillsdale, N.J.: Lawrence Erlbaum Associates. Gurevitch, M., Bennett, T., Curran, J. and Wollacott, J. 1982. Culture, Society and the Media. 5th the United Kingdom: Methuen and Co, Ltd press. Hartmann, P. and Husban, C. 1974. Racism and the Mass Media. 3rd New Jersey: Rowman and Littlefield press. Hall, S. 2008. Signification, Representation, Ideology: Althusser and the Post-Structuralist Debates. Critical Studies in Mass Communication, 2(2), 1-25. Kandiyoti, D. 2006. Women, Islam and the State. Critical Studies in Mass Communication, 16(7), 231-256. Karnig, A.K. 2007. Black Representation on City Councils: the Impact of District Elections and Socioeconomic Factors. Urban Affairs Review, 12(2), 223-258. Levi-Strauss, C. 1996. Race, history and culture-Ethnics. Communication Research, 12(2), 177-189. Law, I. 2002. Race in the News. 2nd New York: Palgrave. Lewis, J. 2000. The Story of a riot. Screen Education, 40(1), 15-33. Malik. 2001. Race, pluralism and the meaning of difference.on-lineAvailable from: http://www.kenanmalik.com/papers/new_formations.html accessed 28th February, 2010 Mirrless, C. 2006. Domestic Violence: Findings from a New British Crime Survey. Victims of Violence, 18(5), 27-39. Kanellos, N. 1994. Mass Communication and Hispanics. 2nd Houston: Arte Publico press. Poole, E. 2002. Reporting Islam: Media Representations of British Muslims. 1st London: I.B. Tauris press. Richardson, J.E. 2004. (Mis)representation Islam: the racism and rhetoric of British broadsheet newspapers. 9th London: John Benjamins Publishing. Riggins, S.H. 1992. Ethnic Minority Media: an International Perspective. 1st London: Sage press. Sivanandan, A. (2001, 17 August). Poverty is the new black. The Guardian, p. 13. Sonenshein, R.J. 1993. Politics in Black and White: Race and Power in Los Angeles. 1st Princeton: Princeton University press. Stokes, J. and Reading, A. 1999. The media in Britain: current debates and developments. 1st New York: Macmillan Press Ltd. Troyna, B. 1982. Beyond Multiculturalism: towards the enactment of anti-racist education in policy, provision and pedagogy. Osford Review of Education, 13(3), 307-321. Van Dijk, T.A. 1989. Press about the 1985 Disorders Race, riots and the oress: An analysis of editorials in the British. International Communication Gazette, 43(1), 229-253.

Hip Hop and the Civil Rights Movement Essay -- Music

The Hip Hop movement was born while the Civil Rights movement was aging. The Civil Rights movement, at its height addressed social inequalities however, in its old age it began to demand economic equality – enter Martin Luther King Jr.’s Poor People’s Campaign. Although Black Americans were allowed to eat next to White Americans in restaurants, and were allowed to sit next to White Americans on buses and enjoy equality in terms of access, white supremacy went underground and manifested as red-lining, unequal protection under the law, and a greater disparity between once racially segregated schools that are now economically segregated. The Civil Rights Movement and the Hip Hop movement are similar, but yet are different. If oppressed individuals draw upon the strengths and weaknesses of these movements they will produce profound results socially and economically in the United States and abroad. It is impossible to separate my voice from this topic, as I was born as an African American girl in 1984 during a time when Hip Hop could metaphorically be considered an adolescent. Through conversations with my grandmother, who grew up in segregated Arkansas, as well as my mother who was a teenager during the turbulent 70’s I have learned qualitative information about the Civil Rights movement. After much research, the major concern for Civil Right’s activists was the integration of schools and all public institutions. Black children had to walk several miles to school – while white students were provided transportation, Black children were given â€Å"hand-me down† textbooks and supplies and black teachers were provided a fraction of the salary that white teachers made. After the historic win of Brown v. Board of Educati... ... always been an issue, but hip hop has the power to cross economic, social and religious divisions. The civil rights movement did not have the resources that the hip-hop movement has today however it has the resiliency, the know-how and blueprint to take our society to the next level where individuals will be less oppressed and more able to positively add to the legacy and values revolution of America. 10 Works Cited hooks, bell. We Real Cool: Black Men and Masculinity. New York: Routledge, 2004. Kitwana, Bakari. The Hip Hop Generation: Young Blacks and Crisis in African American Culture. New York: Basic Civitas, 2002. Morgan, Joan. When Chickenheads Come Home To Roost: My Life as a Hip Hop Feminist. New York: Simon and Schuster, 1999. Neal, Mark Anthony. Soul Babies: Black Popular Culture and the Post-Soul Aesthetic. New York: Routledge, 2002.

Written Rational of Negotiating with Learners

Written rational of negotiating with learners, understanding inclusive learning, how to integrate functional skills and how communication can be delivered to the learner Teaching is based on many different ideas which all come to gether to help create and deliver a session to a group of learners. It is important to understand how, communication, inclusive learning, functional skills and negotiating with learners can lead to effective learning.Planning teaching and sessions can enable all learners to have the same opportunities to learn equally and will help the teacher to achieve their learning objectives. Negotiating with learners Assessment should be used for teachers as well as learners Life long learning UK (2007) Assessment is a valuable tool for both Teachers and learners to assess how and whether learning has occurred, according to Scales (2008) The principle purpose of assessment is to help people to learn; it should not be about testing people to see at what point they will fail.It is a method of elevating learners to a higher level of learning Everett (2012) Initial assessment occurs at the beginning of the course or precourse to obtain information about the learner’s skills and knowlage to date. Formative assessment helps the teacher to see how learners are progressing before moving on to other topics. It includes the effectiveness of the teaching and learning-taking place. Summative assessment is carried out at the end of the module or the course to assess whether the learning objectives have been achieved this can be via an exam.Other Methods of assessment include the following, *Observation * Simulation * Project and assignment * Portfolio * Written questions (essays and short answers) * Verbal or oral questions * Professional * On going assessment * Questions and answers * Assignments * Debates and discussions Initial assessment should help agree goals between the learner and the teacher; it is god process to help ensure the learner feels supported and happy. Inclusive learningInclusive learning Is about recognising that each learner is if different and each learner will require different information or aids to help them learn, it is about understanding that no one learner should be excluded from any activities within any session. In terms of learning this is where the teacher can really empower their students. According to Petty (2009) Inclusion, diversity, entitlement, differentiation, ensuring equal opportunities and personalized learning require teachers to treat students as individuals.When planning sessions it is important that the teacher plans for inclusion, an effective way to do this is to make sure session plans are written beforehand and â€Å"includes methods that appeal to visual, auditory, and kinaesthetic learners† Wilson (2009) Sessions should follow a structured style, that includes a introduction, middle and end, it should also include lots of interaction between the teacher and the class, b ut also make sure there are lots of things to do such as quizzes, visuals (PowerPoint) and games.The teacher should also analyze the class as it progresses to make any needed changes but also make an effort to make sure everyone in the class feel included. â€Å"Support your less able learners and stretch the imagination of the gifted ones† Wilson (2009)The Use of different resources to help each learner get the most from the session is important, aim to be creative with your learners, if there is a lot of talking in a planned session create hand outs to aid visual learners to help them follow, a great way to invite kinaesthic learners to learn is to give them hand outs and ask them to fill in blank words as they go though the session, by making sure the session is varied and has lots to do ensures that the needs of VAK are being met.Great resource openers, fillers and closers include word searches, quizzes, and crosswords can be given to those learners who are quick to finis h or for those who need an alternative exercise. Communication Communication is a means of passing on information from one person to another; it can be verbal, non-verbal or written Gravells (2008) Communication is generally in one of three ways; 1. Written – this can be long hand, short hand, text, images 2. Verbal – spoken, direct face-to-face or indirect on the telephone 3.Non-verbal, also know as body language – dress, facial expression, Proximity, and touch. In any communication exchange, the teacher should ensure that what has been offered has been understood. Pausing to summarize the things that have been spoken and heard can do this, and by asking questions to get feedback from learners to make sure they have understood and comprehended the topic. The key with any communication understands the message, which is being conveyed which can be done via questions and answer sessions, quizzes, questionnaires, feedback sessions.For communication to be effective the teacher needs to understand the intrinsic barriers to effective communication these can include the following: * Jargon and specialist terminology – write specialist words or info On the board so learners understand * Level of language depends on age of the learner be mindful when Developing hand outs so learners understand * Language and accent- speak clearly and slowly * Noise background noise can be distracting, fans, computers outside Noise * Listening and writing some people can not write and listen at the Same time, time should be given for note taking Talking and listening- speed, timing and allow for thinking time Integrating functional skills Functional skills are an initiative that was devised by the government to standardize qualifications in English, maths, and ICT. Functional skills are also known, †¢ Basic skills †¢ Common skills †¢ Key skills †¢ Core skills However they are now known as functional skills and these refer to the mastery of English (lit and language), maths (numeracy) ICT (info technology) These are the skills that underpin all learning and without them learners will struggle to meet the needs and demands of their chosen qualification, work and life skills.Government 14-19 education and skills white paper employers have identified functional skills as vital skills to learning, and functional skills can be taught in any class setting. English/ Literacy – spelling competitions – Discussions – Presentations Maths – – real life skills – Calculations – Interpreting and presenting results ICT – finding and selecting information – Entering and developing information.Embedding functional skills means that English, maths and ICT are delivered within any session in a clear concise way with out the learner realising it is being taught. â€Å" Integrating functional skills into your teaching means that you will set activities which meet the literacy, or numeracy standards; they may or may not be in context. By incorporating functional skills into every activity they will become embedded† Wilson (2009) Integrating functional skills is essential for helping learners to achieve and succeed in the future.Learning should engage, motivate and enthuse each learner on an individual basis, this means the learners individual needs should be considered and language, literacy, and numeracy skill levels should be considered, teachers should make sure each learner is taught in a way that they feel engaged, respected, safe, secure, and valued. Teachers should seek to use communication strategies that are within the learner’s range of understanding to motivate them.Wilson (2009) suggests that teaching and learning strategies should vary according to how the teacher will engage and support the learners within the time allowed, by using a range of learning methods, materials and resources each learner will feel included and supporte d with in the learning environment. Reference page Life long leaning UK (1997) Inclusive learning approaches for literacy, language, numeracy and ICT Scales. P. (2008) life long learning sector. Wilson. L. (2009) Practical teaching, a guide to PTLLS and DTLLS,

Personal Development in Health Essay

Outcome 1: Understand what is required for competence in own work role Describe the duties and responsibilities of own work role. On a day to day basis the daily jobs are as follows: Daily weekly jobs Am Check money tins Visual check of home and exterior Support clients in Breakfast Support Clients in getting up and showering if needed Medication at 9am Handover form Early to Mid shift if needed Support clients in their jobs Own administration jobs to be completed throughout day inc SWIMS, Time Sheets, Emails, objectives, my way forward etc. Link working with clients Answer phone, and complete anything as it comes in Prepare lunch and dinner Medication at 1pm Handover to PM staff at 2pm as long as is needed PM need to check money tins Check jobs and clean etc if needed Support clients as needed 4.45 medication before M shift goes 5.30 evening meal is served Any PM specific cleaning jobs 9pm Sleep shift comes on with Handover 9.30 Evening Medication is given Sleep shift checks fridge and freezer temperatures Sleep specific jobs see cleaning list by microwave Closing checks of Home Assist clients to bed if needed On the wider scale my job is as follows: JOB PURPOSE To provide care and support to individuals residing in a Registered Care Home setting. CLIENT SUPPORT †¢ To actively seek to empower service users to gain and maintain control over all aspects of their lives †¢ To support clients with personal care as detailed in care plans developed by others ensuring they are treated with dignity and respect at all times †¢ To undertake tasks as directed by Senior Registered Support Worker and/or Service Manager †¢ To support clients with laundry activities †¢ To order food for the RCH and/or support clients with shopping †¢ To support and /or accompany clients to collect benefits or other†¦ Continues for 9 more pages  » Read full document Full access is free for premium users. Add to Library (0) DownloadPrint Report this Essay Facebook Twitter Google+ Send Rate This Document 4.5 12345 Read full document Full access is free for premium users. Document Details Views: 168 Words: 2433 Related Essays Unit 332 – Engage in p†¦ †¦Page 1 – Kathryn Di Terlizzi Unit 332 – Engage in personal development in health, social care†¦ 10 Pages October 2013 Engage in Personal Devel†¦ †¦Engage in personal development in health, social care or children’s and young people’s settings†¦. 6 Pages October 2012 Sc32: Engage in Personal†¦ †¦SC32: Engage in personal development in health, social care or children’s and young people’s†¦ 10 Pages March 2013 SHC 32: Engage in person†¦ †¦SHC 32: Engage in personal development in health, social care or children’s and young people’s†¦ 6 Pages March 2014 Unit Shc22 – Introductio†¦ †¦SHC 22 1.1 Describe and explain the duties and responsibilities of your own work role†¦. 7 Pages November 2011